Services
Strategic Planning & Market Analysis
Strategic Planning Process Design and Implementation
Strike Team LLC’s experience in Strategic Planning, gained
over the past 15 years, has taught us some valuable lessons
we can leverage while developing and implementing your plan.
The first and most important lesson is that the plan is only
as good as your commitment to implementing it. If your goal
is a glossy presentation to the board that will be shelved
and forgotten, our approach is not for you.
Second is recognition that even the best plan must provide
the flexibility to deal with uncertainties in the marketplace
and your business environment. Our military leaders are fond
of saying that even the best plan will change upon first contact
with the enemy, and the business world is no different.
Strike Team LLC uses a straightforward, eight-step process to guide your team through strategic plan development:
- 1. Establishing Focus – building consensus and leadership
commitment to the corporate vision, values, and mission statement
- 2. Segmenting the Market – understanding the size and shape
of the markets you want to serve
- 3. Identifying and Understanding Trends – understanding the
forces at play in the market to help shape your strategy
- 4. Conducting an Internal Assessment – a candid, honest assessment
of your strengths and weaknesses
- 5. Defining Strategic Issues – roadblocks, barriers, and priority
issues you must deal with effectively to succeed
- 6. Developing the Strategic Program – charting the course ahead
by defining clear, measurable market objectives
- 7. Implementation Planning – building the strategic roadmap
and understanding the resources required to successfully implement
the strategic program
- 8. Plan Performance Management – establishing plan baselines, accountability for delivering results, and providing effective feedback and control mechanisms
For additional information on how Strike Team LLC can customize our services to help your business chart its path to future success, please contact us.
Goals and Objectives Assessment
If your company already has a working Strategic Plan, but you would like an independent assessment your goals and objectives, Strike Team LLC can assist you through our goals assessment workshop. We bring key stakeholders together for a facilitated review of your plan goals to assist you in determining if any adjustments are needed due to changes in the internal or external environment. We’ll help you assess progress to date, resource commitments, priority issues and other factors that have a material impact on achieving goals and objectives, and build team consensus on the path forward.
Market Segmentation & Analysis
For clients seeking to build a consistent picture of the markets
and segments they serve, Strike Team LLC offers our Strategic
Market Situation Analysis. This process, delivered as a series
of facilitated workshops, allows our clients to develop a deeper
understanding of the the markets chosen as growth targets,
and to identify actual opportunities available within the targeted
agency, customer base, market segment or sub-segment. Market
Segmentation & Analysis can be completed as an integral
part of a larger strategic planning engagement, or as a stand
alone effort to support strategic account management or strategic
business development initiatives.
The key process steps include:
- Market Segmentation – subdividing broad markets into manageable
segments for analysis.
- Customer Profile Development – identifying demographics and
psychographics of customers within the market segment.
- Strategic Program Discussions – executing and documenting
information gathering visits with senior decision makers and
influencers to gain deeper insight into the segment.
- Demand Analysis - understanding what the customers within
the segment are buying (and from whom) and understanding purchasing
trends within each segment.
- Key External Trends - identifying trends that may create
opportunities or present threats within the market segment.
- Projected Needs and Internal Assessment – identifying skill
or capability gaps within the organization that may impact
the ability to deliver against projected segment needs or to
achieve strategic objectives set for the market segment.
- Sales Objectives – documenting specific opportunities within the segment.
Strategic Account Management
In addition to the tools and processes described above, Strike
Team LLC offers clients a proven process for implementing strategic
growth objectives, particularly those focused on developing
or extending customer relationships in key accounts.
Large Account Management Process® - Strategic Planning to Protect
and Grow Key Accounts
Miller Heiman’s Large Account Management Process (LAMP®) helps
organizations develop strategies to protect and grow their
strategic accounts. Given the importance of strategic accounts
to the achievement of growth objectives, it is frequently a
key activity of an organization's overall strategic planning
process.
LAMP® brings the entire relationship into view for a selling
organization. This involves first identifying all key players
within the strategic account, trends and opportunities impacting
their business, and your strengths to help the customer. Then
the focus turns to evaluating the current state of your relationship
with the key account and where you need to move that relationship
to realize your long-term objectives.
Based on this assessment, you create consensus and action plans
among your account team to realize this vision over the next
1-3 years. This commonly includes aligning the members of your
team with key players in the key account to accomplish the
goals and focus investments needed to move the relationship
forward.
It also gives an organization a common process and language
for managing strategic accounts, allocating resources, and
strategic planning. This rigor and consistency ensures a high
level of efficiency, facilitates effective
sales management, and dramatically increases the odds of protecting
and growing these crucial assets.
Click here to download the Large Account Management Program Agenda. To speak with a Strike Team LLC sales consultant, complete this brief contact form.
Market Intelligence Information
Strike Team LLC offers powerful market intelligence tools, buyer contact information and related products to help companies identify opportunities in the government market. As a Fedmarket affiliate, we offer our clients access to:
FedBuying Intelligence - Who bought what?
FedBuying Intelligence is a powerful sales tool that searches
five years of public bid data and tells you "who
bought what”.
Enter your product/service using keywords, Product/Service
Codes, or NAICS Codes and find the solicitations and awards
for the Contracting Officers and Contract Specialists who
bought your product/service. Contact data including telephone
number and email address is provided for each buyer in a
downloadable spreadsheet.
FedBuying Intelligence tells you:
- Which federal buyers have purchased your products or services
- What they purchased
- When they purchased it
- How much they paid
- Which agency the buyers work for
- How to contact the buyers
FedBuying Intelligence government buyer information includes:
- First and last name
- Address
- Phone and fax
- Email
- Office and agency information
- Recent contract awards
To purchase FedBuying Intelligence, or to view a demo, click here
Roadmaps – Your guide to Federal buying organizations
Fedmarket.com’s Department of Defense
Roadmap includes contact
data for 9000 DOD Buyers and over 1500 division level DOD contacts.
The contact data includes over 9000 email addresses, and provided
all the Information you need to identify who is buying what
in the US Department of Defense.
Fedmarket.com's "Information Technology Roadmap" is a compilation of market intelligence and contact data for the government's IT sector. The IT Roadmap provides, among other valuable information, contact data and e-mail addresses for more than 200 prime contractors and 3,000 federal program managers. The following is a partial list of some of the data provided:
- 292 prime IT Contractors
- 3,186 IT program managers
- 678 federal IT End Users
- 998 state and local IT End Users
Fedmarket's "Department of Homeland Security Roadmap" provides you with the information and contact data your company needs to start doing business with DHS. The Department of Homeland Security Roadmap is critical to companies hoping to identify who is buying what within DHS. The DHS Roadmap provides you with names, telephone numbers, and when available, email addresses.
For additional details and ordering information, click here.